Sapphire Weekend
Concepts · 1 card = 1 concept Deck Review2 concepts
Each card is one concept in “Sapphire Weekend” — drag to move it through the workflow, or click to open it.
Drafting
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Concept Review
Weekend Budget
“Soft-launch” trips on TikTok — one line of caption, one photo, one vague city — are Chase Sapphire’s top-performing organic format.
A single tweet — a scanned flight itinerary with the destination blacked out. No copy.
somewhere this weekend. points taken care of it.
Approved
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In Production
Concierge Call
Existing Sapphire members rate the concierge desk as their most-used hidden benefit — but 71% of non-members don’t know it exists.
A 90-second creator doc: a real Sapphire concierge solves three escalating weekend problems on speakerphone in one take.
Doc-style, handheld, mid-range travel
Three calls. One weekend. One concierge.
Jordan fakes no part of the three problems: a sold-out restaurant, a weather-cancelled flight, and a lost passport. The concierge solves them on-camera, one call each.
Asset Review
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Ready for Delivery
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