BK · Burger King · IAT

I Know What I’m Eating

Concepts · 1 card = 1 concept Deck Development2 concepts

OwnerJake MartinezNextSend deck for reviewIntClient
All briefs

Each card is one concept in “I Know What I’m Eating” — drag to move it through the workflow, or click to open it.

Drafting

1

Summer Sins

we heard

The “I Know What You Did Last Summer” reboot chatter peaks May–July; tie-in searches outpace the original film.

we propose

A single deadpan tweet: “i know what you ordered last summer.” Posted from the BK handle at 2:00 AM ET on a Friday. No image.

BK
Burger King
@burgerking

i know what you ordered last summer.

2:00 AM · Apr 19, 2026
980
4,200
29.8K
1.2M
Summer Sins
JMJake

Concept Review

1

Last Bite Home

we heard

Horror-lite creators (Tiller, Ravn) are pulling 4x the engagement of straight horror — tension works when the punchline is mundane.

we propose

A 20-second reel: suburban teen eats a Whopper alone at night, hears a noise, pauses — cut to black with only chewing audio.

TikTok0:20
did you hear that
@tillerhorror
some summers don’t let go.
original sound · @tillerhorror
142K
6,800
9,100
Last Bite HomeInternal Review
JMJake

Approved

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Asset Review

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Ready for Delivery

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Concepts are shaped on the deck — open it to draft, edit or approve