BK · Burger King · Organic
Whopper is the midnight craving
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Whopper Wednesday
we heard
Wednesday is the lowest-engagement day in our own historical feed — but Reddit “what’s for dinner” posts peak Wednesday night.
we propose
A weekly Instagram carousel — three stills of “my Wednesday meal” from real BK employees, shot on their phones.
BKburgerking
Wednesday
is ours.
42,800 likes
burgerking Three of ours. Every Wednesday. #WhopperWednesday
View all 1,120 commentsWhopper Wednesday
JMJake
In Production
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Ready for Delivery
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Midnight Whopper
we heard
Midnight Whopper searches are up 38% QoQ and Reddit threads describe 11pm–1am as peak craving.
we propose
A single late-night tweet at 11:00 PM ET every Friday — just a clock, the Whopper, and the price. No copy.
BK
Burger King
@burgerking11:00 PM. 🍔 $4.99
11:00 PM · Apr 11, 2026
1,240
6,800
38.2K
1.6M
Midnight WhopperDelivered
JMJake