New brief

Capture the client ask. Strategy shapes it into a POV on the brief's deck.

Parent campaign

Workstream

Agency / partner handoff workstream · Changing this updates the campaign's workstream tag.

Brief headline

Summary

Priority

Priority sets the default production guardrails.

Size of brief

Desired live date

Thought starters — deliverables & platforms

Thought starters — creative ideas

Document

Drop a PDF, Word, or PowerPoint hereOptional — the strategy team will pull what they need from it.

Choose file

…or link to briefing materials

Use a link if the deck lives in Drive / SharePoint instead of a file.

Submitting files this brief under its campaign. Open the brief next to attach insights and sparks — concepts get created from there on the deck.