Wednesday, May 27 · Creative

Good afternoon, Jake

14 need you · 2 overdue · 4 due this week

6

Needs your decision

Brief ready for review — "Shower talk is back on TikTok"
Dove — Week 16 brief · flagged 1h ago

A new weekly brief is ready — review and approve it to unlock concept work.

~3 min
D
Strategist Review
287 signals · 2 insights
Shower talk is back on TikTok

Shower-room confessionals are trending as a hooking format for personal-care storytelling. Gen Z is recording vulnerability in low-fi vertical video.

Top insights
12 TikTok creators in the 24–32 bracket hit >500K views with shower-intro monologues.
Over-indexed phrase "shower is the only quiet" across 87 Mom-of-two TikToks.
Brief ready for review — "Soft-launch weekends are a premium signal"
Chase — Week 16 brief · flagged 3h ago

A new weekly brief is ready — review and approve it to unlock concept work.

~3 min
C
Strategist Review
164 signals · 2 insights
Soft-launch weekends are a premium signal

Vague-destination, one-photo trip posts over-index on Sapphire cardholders. The flex is deliberately unreadable — that’s the point.

Top insights
Top 40 “soft-launch weekend” posts all feature premium travel — none mention the card.
Existing members rate the concierge as top hidden benefit; 71% of non-members don’t know it exists.
2h
CD tier confirmation for "Rent a Kid"
Burger King — SpongeBob LTO

Rent a Kid can’t get a producer estimate until you confirm the production lift tier.

~1 min
4h
Client approval window closing for "Mando Unboxing"
Burger King — Mandalorian Meal

The client’s approval window closes today — unreviewed concepts slip to the next cycle.

Window closes today
Today
Legal flagged copy on "I Know What I’m Eating"
Burger King — Always On

Legal flagged the on-screen copy — review the wording before this concept can move on.

5h
Concierge-call disclosure language needs sign-off
Chase — Sapphire Weekend

The disclosure language needs your sign-off before this concept can go to the client.

4

Waiting on others

1d
Estimate requested from producer on "Clean Freak Club"
Dove — Shower Makeovers

The estimate was requested a day ago and the shoot date depends on it.

1d
CD review pending on "Cheese Countdown" cut v3
Burger King — SpongeBob LTO

The CD review has been pending a day and is holding up the next cut.

2d
Priya’s agent hasn’t responded on Clean Freak dates
Dove — Shower Makeovers

Priya’s agent still hasn’t confirmed dates — nudge the EP to chase it.

6h
OpenAI Legal reviewing on-screen prompts for “Desk Tour”
OpenAI — ChatGPT Image

Legal has had the on-screen prompts for six hours — ping them if you need a faster turn.

3

FYI

3h
"Lake Night Cravings" scheduled for Friday 8pm ET
Dove — Shower Makeovers

No action needed — the post is queued for Friday 8pm ET.

Today
Weekly brief published for Burger King
Strategist — Elevation Engine

FYI — this week’s Burger King brief has been published.

12h
"Fridge Raid" published — crossed 684K likes overnight
Doordash — Late Night Dash

No action needed — Fridge Raid crossed 684K likes overnight.